Our story

MADSxo started with a simple frustration: the outfit was perfect, but the line underneath wasn't. Fitted dresses, gym sets, linen pants, every look had the same problem. We were sick of choosing between visible lines and going commando.

So we made the pair we kept wishing for. Seamless no-show g-strings with laser-cut edges that lie flat under your most fitted outfits, finished with a soft cotton gusset.

We didn't want them to be boring, either. Every pair comes in soft pastel colourways, because what's underneath should make you smile too.

We're based in Brisbane, and we know buying underwear online can be a guess. So start with a single. If the size isn't right, your first size swap is free, you just pay $4.99 shipping.

Made for girls who want their outfit to do the talking. xo